When you import the plain text as Body HTML to Shopify, the Matrixify (Excelify) app will convert it to HTML code so that you have proper paragraphs and line breaks.
Text like this:
Specification One Two Three Last line
Will become like this:
<p>Specification</p> <br> <p>One<br> Two<br> Three</p> <br> <p>Last line</p>
This conversion to HTML is applied to the following Shopify imports:
- Blog Posts
If your Body HTML is already an HTML, then nothing will be changed.