Bulk launch Products on your Shopify Online Store at a future date — perfectly timed with a sale, campaign, or new collection release! With the Matrixify app, you can now bulk set the scheduled publishing date for your Shopify Products in the Online Store and other sales channels.
In this tutorial, we will Export the Products, set the publish date and time in the file, and Import it back to schedule all of them at once – on the Online Store and on other Sales Channels that support it, like Google & YouTube. Use Matrixify to set future publish dates for Shopify products in bulk. Import the dates now, and Shopify automatically publishes each product at its specified date and time.
Note: Not all Sales Channels support scheduled publishing. At the time of writing, only the “Online Store” and “Google & YouTube” do. Point of Sale, Facebook, and other channels cannot schedule publishing natively in Shopify. Shopify might improve that capability for other channels at some point in the future. To work around this – you can create a file that publishes the Products now and use Import Options to schedule the prepared file to run and Import at a specific date and time.
Steps in short
- Export the Products you want to schedule with ID, Handle and the Published and Published At columns of the Sales Channels to schedule them on.
- In the exported file set the future date and time in the Published At column of each Sales Channel.
- Import the file in the Matrixify app to schedule the Products.
- Export the Products again to see all scheduled Products and their publish dates.
1. Export Products to schedule
In the Matrixify app Home create a new Export by using the New Export button. Select the Matrixify: Excel format and select the Products sheet.
Click on the Products sheet card to expand it and select only these columns:
- From
Basic Columnscolumn group selectIDandHandle - From
Sales Channelscolumn group selectPublished: ...andPublished At: ...
Click the Select ... button under the Sales Channels column group, check Online Store and any other channel you want to schedule on, for example Google & YouTube, and press Add.
Normally you would only want to Export Products that you need to update. Matrixify app offers a Published Export filter where you can specifically filter to Export only Products that are not already published to channels that you need to work on.
Click the Filter button in the Products sheet card and add the Publishedfilter with a not equal to any of condition. In my example, I will select Online Store and Google & YouTube sales channels to Export Products that are not yet live on the “Online Store” or “Google & Youtube” sales channels.
You can also add other filters to limit what Products you wish to Export and thus edit with an Import.
Press Export, wait for the Export to finish and download the exported file.
2. Set the future publish date for each Sales Channel
Open the exported file. For each Product, write the date and time when it should appear in the Published At: ... column of each channel. Preferably, use the format YYYY-MM-DD HH:MM:SS, for example 2026-12-01 10:00:00.
A date without a time zone, like the one above, is saved in your store time zone. If you add a time zone, for example 2026-12-01 10:00:00 +0200, it is converted to the store time zone.
The Published: ... value can stay FALSE – the future date decides. A Product that is already published on that channel becomes unpublished until the new date.
Not all Sales Channels support scheduled publishing. At the time of writing, only the “Online Store” and “Google & YouTube” do. Point of Sale, Facebook and other channels cannot schedule – if you set a future date there, the Import shows a warning, and the Product is not published on that channel. Shopify might improve that capability for other channels as well at some point. To work around this – you can create a file that publishes the Products now and use Import Options to schedule the prepared file to run and Import at a specific date and time.
3. Import the file to schedule Products
In the Matrixify app Home page, upload the file in the Import section. Once the file is analyzed, make sure that the app detects the sheet as Products and the Product count looks correct. Default Import Options will work fine so they do not need to be adjusted.
Press Import to start the Import. If some Products failed or have warnings, download the Import Results file and check the Import Comment column.
4. See and edit scheduled Publishing date
To see all scheduled Products and their publish dates in one list, run the same Export again. Scheduled Products have FALSE in Published: Online Store and a future date in Published At: Online Store.
To move a launch, change the date in this file and Import it again. To cancel a scheduled publish, set Published: ... to FALSE and clear the Published At: ... cell.
Good to know
- Shopify publishes a scheduled Product only if its Status is Active at that time. A Draft Product stays hidden and will become visible as soon as you change its status to Active – see how to bulk update Shopify Product Status with Matrixify.
- With the Matrixify app, schedule future publishing for any sales channel – create a file that publishes the Products now and use Import Options to schedule the prepared file to run and Import at a specific date and time.
- Publish or unpublish Products right away – how to bulk edit Shopify Product Sales Channels.
- Change prices for the same launch date – schedule Shopify Product price update.
- See all columns you can Export and Import in the Products documentation.
- Contact Matrixify support if you have questions.
