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Metafields

Metafields for Import and Export

Metafield values are primarily managed within the entity they exist in, for example, to export or import B2B Company Metafields, you would normally need to do this through the Companies export/import sheet.

Matrixify app allows you to bulk manage, export, import, and update almost all entity Metafield values that Shopify supports natively:

Additionally, Metafields can be imported as a separate Metafields entity/sheet to bulk manage Metafields for multiple entities with a single import sheet.

Exporting Metafields

By default, the Matrixify app will export Metafield columns for Metafield definitions set up in the store, as well as export Metafields without definitions that are set to at least one of the exported items.

Select to export specific Metafield columns

You can adjust what Metafield columns are selected by adjusting the Metafield column selector when creating an export in the app.

Open the selected Metafields column group and next to the Metafield column click on the pencil icon button.
A popup will open allowing you to apply rules for the Metafield selector by the Metafields Namespace, Key and Type.

In both Namespace and Key selectors you can apply the conditions:

  • equals to any of – comma-separated list of Metafield Namespaces or Keys to include as columns in the exported file.
  • not equal to any of – comma-separated list of Metafield Namespaces or Keys to exclude from the exported file.

In the Type selector, you can select checkboxes of all available Metafield Types to include only Metafields with specific Types.

To only export Metafield columns that have value in at least one of the exported items you can also select the checkbox “Exclude Metafields without values”.

Export Shopify metafields with Matrixify Excel CSV select metafield columns

Column Names

Metafield column headers are constructed in the following template: Metafield: namespace.key [type].
The column will start with Metafield:   except for Variant Metafields where it will start with Variant Metafield:  .

Namespace and key

After this, the column header will have the namespace.key combination which is used to identify the Metafield that is being imported.

If Metafield definitions have been set up in the store, then you can see the Metafields namespace and key in that definition:

Shopify Metafield definition namespace and key - bulk export MEtafield values Matrixify app Excel CSV

When importing, if there is no namespace defined in the column header, then the global namespace is used.

You can have almost unlimited Metafields per item – just add them as additional columns.
If there is a dot already in Metafields namespace or key then in the exported and import files it is escaped with a backslash: \..

Metafield Type

The last part of the Metafield column header is the Metafield type. It is always set in square brackets [].

You can also import Metafield column without the type specified.  If Metafield Type is not specified, the app will:

  1. Use type from the existing metafield on the resource.
  2. If the owner type has a definition with the same Namespace and Key, then the type will be taken from that definition.
  3. If there is no existing metafield or definition on the resource, the app will try to infer type from the Value.

When exporting Metafields – in Excel those types will be reflected as cell value types. If the value is a number_integer type, then in the Excel cell that will also be visible as an integer. And if that’s a single_line_text_field, then, of course, it will also be visible as a text type, even if it will contain a numeric value.

Example columns headers with specified types:

  • for number_integer: Metafield: specs.mu_number [number_integer]
  • for boolean: Metafield: specs.is_it_cool [boolean]
  • for product_reference: Metafield: specs.other_products [product_reference]
  • etc…

Each Metafield for each item can have one of the types:

All Metafield Types

We have compiled all possible Metafield types to see what is the correct type value to use in the import file and an example of the value that would need to be set to import.

You can also see Shopify Metafields manual page for metafield type descriptions.

Date and Time

Type Description / Example Value
date

list.date

A date in ISO 8601 format.
If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values
  • Date in ISO 8601 format (Can be set as a date with the time, and even with the time zone. We will convert the time to the shop time zone to determine the date).

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Example – One value
2021-10-25
Example – List of values
2021-10-25, 2025-09-22
date_time

list.date_time

A date and time in ISO 8601 format.
If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values

Date and time in ISO 8601 format (Can be set with the time zone. We will convert the time to the shop time zone to determine the date & time).

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Example – One value
2021-10-25T14:30:00
Example – List of values
2021-10-25T14:30:00, 2021-10-25 19:30:00

Measurement

Type Description / Example Value
weight

list.weight

A value and a unit of weight.

Valid weight unit values:

  • kg = KILOGRAMS
  • g = GRAMS
  • lb = POUNDS
  • lbs = POUNDS
  • pound = POUNDS
  • oz = OUNCES
  • ounce = OUNCES
  • ozs = OUNCES

If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values
  • Combination of <number> <weight unit>.
  • JSON code in structure {"unit": "<weight unit>", "value": <decimal number>}.

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Examples – One value
2.5 kg
{ "unit": "kg", "value": 2.5 }
Examples – List of values
1100 g, 600.5 kg
[{"value":1100.0,"unit":"g"},{"value":600.5,"unit":"kg"}]
volume

list.volume

A value and a unit of volume.

Valid volume unit values will be converted to these Shopify units (same as Shopify native CSV Import):

  • ml = MILLILITERS
  • cl = CENTILITERS
  • l = LITERS
  • m3 = CUBIC_METERS
  • us_oz = FLUID OUNCES
  • us_pt = PINTS
  • us_qt = QUARTS
  • us_gal = GALLONS
  • oz = IMPERIAL FLUID OUNCES
  • pt = IMPERIAL PINTS
  • qt = IMPERIAL QUARTS
  • gal = IMPERIAL GALLONS

If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values
  • Combination of <number> <volume unit>.
  • JSON code in structure {"unit": "<volume unit>", "value": <decimal number>}.

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Examples – One value
20 ml
{ "unit": "ml", "value": 20.0 }
Examples – List of values
1 ml, 0.001 l
[{"value":1.0,"unit":"ml"},{"value":0.001,"unit":"l"}]
dimension

list.dimension

A value and a unit of length.

Valid dimension units:

  • mm = MILLIMETERS
  • cm = CENTIMETERS
  • m = METERS
  • in = INCHES
  • ft = FEET
  • yd = YARDS

If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type. For the list type, the value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values
  • Combination of <number> <dimension unit>.
  • JSON code in structure {"unit": "<dimension unit>", "value": <decimal number>}.

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Examples – One value
25.3 cm
{ "unit": "cm", "value": 25.3 }
Examples – List of values
1000 in, 54.5 mm
[{"value":1000.0,"unit":"in"},{"value":54.5,"unit":"mm"}]

Number

Type Description / Example Value
number_integer

list.number_integer

A whole number in the range of from -9007199254740991 till 9007199254740991.

If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values

Integer number (Will round decimal numbers).

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Example – One value
10
Example – List of values
8,2,3
number_decimal

list.number_decimal

A number with decimal places in the range from -9999999999999.999999999 till 9999999999999.999999999.

If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values

Number

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Example – One value
10.545
Example – List of values
1.123, 2.545, 3.987

Text

Type Description / Example Value
single_line_text_field

list.single_line_text_field

A single-line text field.
Will not allow importing text with line breaks/newlines in it.If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values

Text in a single row.

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Example – One value
This item contains dairy products.
Examples – List of values
this,is,list,with 4 values
["this","is","list", "with 4 list values"]
multi_line_text_field A multi-line text field.

Multi Line Text Metafields cannot be set to as a List of values.

Allowed Values

Text

Example
Ingredients:
Flour
Water
Milk
Eggs
rich_text_field Rich text field. Exported as Shopify-specific JSON code.

Rich Text Metafields cannot be set to as a List of values.

Allowed Values
  • Shopify Rich Text JSON
  • HTML (Matrixify will convert to Shopify Rich Text JSON to save in store)
  • Plain text (Matrixify will convert to Shopify Rich Text JSON to save in store)
  • Markdown (Matrixify will convert to Shopify Rich Text JSON to save in store)
Examples
{"type":"root","children":[{"type":"heading","children":[{"type":"text","value":"My First Heading"}],"level":1},{"type":"paragraph","children":[{"type":"text","value":"My first paragraph."}]}]}
<h1>My First Heading</h1>
<p>My first paragraph.</p>
My First Heading
===
My first paragraph.

Reference

Type Description / Example Value
product_reference

list.product_reference

A reference to a product from this online store.

When exporting, the value will show as a product Handle. (Can ask Matrixify Support to set up for specific store to export reference Metafields as Shopify internal GID).

If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Example – One value
summer-jacket
Example – List of values
summer-jacket, winter-coat, colorful-shirt
collection_reference

list.collection_reference

A reference to a collection from this online store.

When exporting, the value will show as a collection Handle. (Can ask Matrixify Support to set up for specific store to export reference Metafields as Shopify internal GID).

If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Example – One value
summer-sale-collection
Example – List of values
summer-sale-collection, branded-clothes
variant_reference

list.variant_reference

A reference to a product variant from this online store.

When exporting, the value will show as <product_handle>.<variant title>. (Can ask Matrixify Support to set up for specific store to export reference Metafields as Shopify internal GID).

If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Example – One value
summer-shirt.Red Small
Example – List of values
summer-shirt.Red Small, summer-hoodie.XL
file_reference

list.file_reference

A reference to a file from this online store.

When exporting, the value will show as a file name. (Can ask Matrixify Support to set up for specific store to export reference Metafields as Shopify internal GID).

If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Example – One value
summer_image.jpg
Example – List of values
summer_image.jpg, 50002-102-02.jpg
metaobject_reference

list.metaobject_reference

A reference to a metaobject entry from this online store.

When exporting, the value will show as a <definition_handle>.<entry_handle>. (Can ask Matrixify Support to set up for specific store to export reference Metafields as Shopify internal GID).

If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Example – One value
manufacturer.Robert-Jones
Example – List of values
manufacturer.Robert-Jones, manufacturer.July-Smith
page_reference

list.page_reference

A reference to a page from this online store.

When exporting, the value will show as a page Handle. (Can ask Matrixify Support to set up for specific store to export reference Metafields as Shopify internal GID).

To reference page outside of this store, use the URL field.

If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Example – One value
about-us
Example – List of values
about-us, contact-us
order_reference

list.order_reference

A reference to order from this online store.

When exporting, the value will show as an order name. (Can ask Matrixify Support to set up for specific store to export reference Metafields as Shopify internal GID).

If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Example – One value
#1234
Example – List of values
#1234, #2756
customer_reference
list.customer_reference
A reference to a customer from this online store.

When exporting, the value will show as a customer email. (Can ask Matrixify Support to set up for specific store to export reference Metafields as Shopify internal GID).

If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Example – One value
[email protected]
Example – List of values
[email protected], [email protected]
company_reference

list.company_reference

A reference to the Company within your Shopify store.

When exporting, the value will show as a Company Name. (Can ask Matrixify Support to set up for specific store to export reference Metafields as Shopify internal GID).

If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Example – One value
Sunday Shop
Example – List of values
Sunday Shop, Main Street Lucy Store
article_reference

list.article_reference

A reference to a Blog Post.

When exporting, the value will show as combination of <blog_handle>.<blog_post_handle>. (Can ask Matrixify Support to set up for specific store to export reference Metafields as Shopify internal GID).

If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Example – One value
summer-blog.best_shirts_for_summer
Example – List of values
summer-blog.best_shirts_for_summer, other-blog.best-clothing-stores

Other

Type Description / Example Value
color

list.color

The hexadecimal code for a color.

Allowed Values

Color hex code

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Example – One value
#fff123
Examples – List of values
["#44b144","#ff0000"]
#44b144, #ff0000
money Amount of money in specific currency.

Money Metafields cannot be set to as a List of values.

Allowed Values
  • Combination of <amount> <currency>.
  • JSON in structure {"amount":"<amount>","currency_code":"<curency code>"}
Examples
{"amount":"15.0","currency_code":"EUR"}
15 EUR
rating

list.rating

A rating measured on a set scale.

If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values
  • Can be imported as a plain <value> , but then you need to have the Metafield Definition defined for that Metafield, because from there Matrixify will find the required min/max range.
  • JSON code in structure { "value": "<decimal number>", "scale_min": "<decimal number>", "scale_max": "<decimal number>" }.

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Examples – One value
3.5
{"value": "3.5", "scale_min": "1.0", "scale_max": "5.0"}
Examples – List of values
3.5, 9.0
[{ "value": "3.5", "scale_min": "1.0", "scale_max": "5.0" },{ "value": "9.0", "scale_min": "1.0", "scale_max": "10.0" }]
boolean A true or false value.

True or false boolean Metafields cannot be set to as a List of values.

Allowed Values
  • TRUE
  • FALSE
  • yes
  • no
  • 1
  • 0
Example
TRUE
url

list.url

A URL to any website page.

If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values

URL with one of the allowed schemes: https, http, mailto:, sms:, tel:.

Example – One value
https://matrixify.app/
Example – List of values
["https://matrixify.app/","https://shopify.com/"]
link

list.link

A link with text.
Links value must be prefixed with: https, http, mailto:, sms:, tel:.

Allowed Values

JSON

Can be imported as only a link, but then there will be no alt text set.


Allowed Values
  • JSON code in structure {"text":"<text>","url":"<url link>"}.
  • Can be imported as only a link, but then there will be no alt text set.

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Examples – One value
https://matrixify.app/tutorials/
{"text":"Matrixify Tutorials page","url":"https://matrixify.app/tutorials/"}
Examples – List of values
https://matrixify.app, https://shopify.com
[{"text":"Matrixify website","url":"https://matrixify.app"},{"text":"Shopify website","url":"https://shopify.com"}]

Advanced

Type Description / Example Value
json

list.json

A JSON-formatted string.

JSON Metafields cannot be set to as a List of values.

Allowed Values

Valid JSON code

Example
[{ "k": "v1" }, { "k": "v2" }]
mixed_reference

list.mixed_reference

A reference to a metaobject entry from this online store.
Can be used to specify entries from multiple different metaobject definitions.When exporting, the value will show as a <definition_handle>.<entry_handle>. (Can ask Matrixify Support to set up for specific store to export reference Metafields as Shopify internal GID).If the Metafield is set as “List of values” in Shopify then list. is added at the front of the Metafield type.

Allowed Values

If Metafield is a list type, then value can be JSON Array or a list separated by a comma, a semicolon or a new line in a single cell.

Example – One value
manufacturer.Robert-Jones
Example – List of values
manufacturer.Robert-Jones, manufacturer.July-Smith

Deprecated/old metafield types

If importing Metafield with the below listed old types, app would primarily check if there is Metafield definition in the store with he same Namespace and Key and if found then use the type from the definition ignoring the old type specified in the file.

Type Description / Example Value
integer A number.

Allowed Values

Whole

Example
10
string A text.

Allowed Values

Text

Example
This is red shirt.
json_string JSON format code.

Allowed Values

JSON Code

Example
[{ "k": "v1" }, { "k": "v2" }]

Cell Values

Each row cell is a Metafield value of that respective Metafield column.

In Shopify – Metafields are actually not columns, they are entries for each separate item. There can be some items with Metafields, and some without.

If the exported Metafield value is empty, then it means that this Metafield doesn’t exist. Shopify cannot have Metafields with empty values.

When the Metafield is imported:

  • If there is some value, then it will either create or update the existing Metafield in Shopify.
  • If the value is empty, then this Metafield for that item will be deleted (not set to empty value, but deleted).

Deleting Metafields

To delete Metafields, just set all values to empty, and import it.

Import Metafields by row

In the Export and Import, Matrixify app primarily uses Metfields by columns as explained above.
You can also import Metafields by row.

Metafields by row can also be mixed with Metafield columns from Matrixify template.

Column Name Description
Metafield Namespace A container for a set of metafields. You should define a custom namespace for your metafields to distinguish them from namespaces used by apps and Shopify (including the default global). For Metafields with a definition, can be found in the Shopify admin as the first part of the namespace.key combination.
Metafield Key The name of the metafield. For Metafields with a definition, can be found in the Shopify admin as the second part of the namespace.key combination.
Metafield Value Type The metafield’s type. See Metafield Types for valid type values.
Metafield Value The value set in the Metafield. Different Metafield Types may require differently structured values.

Metafields by row - Transporter Shopify Matrixify Excel XLSX CSV

For Products – this way you can import both Product and Variant Metafields. If the row is for Variant then app will save that Metafield as Variant Metafield, if there is no variant in the row then the app will save it as product Metafield. If you need to have multiple Metafields for the same variant then copy whole variant row for each additional Metafield row (or use Metafield columns from Matrixify template).
Above example, each variant would have 1 Metafield and the product itself would have 2 other Metafields.

Import Metafields as entity sheet

You can also import a separate sheet/entity “Metafields” where you can list your Metafield values by row and combine Metafields from all data entities that support Metafields in a single import sheet, for example, import Product and Collection Metafields within the same import sheet.

Column Name Description
Owner Data entity type to which the Metafield belongs.

Required column.

Allowed Values
product
variant
customer
company
company_location
order
draft_order
Example
product
Owner ID Shopify internal ID for the owner of the Metafield. For example, for Product metafield, this would be the Product ID, for Variant metafield, this would be the Variant ID.

Not required if the Owner Handle is set.

Allowed Values

Shopify internal ID

Example
11920047631
Owner Handle Secondary identification for the owner of the Metafield. Useful in case you do not have the Owner ID.

Not required if Owner ID is set.

Different value structure based on the Owner of the Metafield.

Allowed Values
  • product – Products Handle
  • variant – a combination of Products Handle and Variant Title as “handle.Variant Title”
  • customer – Customer Email
  • company – Company Name
  • company_location – a combination of Company Name and Company Location Name as “Company Name.Company Location Name”
  • order – Order Name
  • draft_order – Draft Order Name
Examples
  • product example
winter-red-shirt
  • variant example
winter-red-shirt.Small
  • customer example
[email protected]
  • company example
Lucilles Store
  • company_location example
Lucilles Store.Center Street
  • order example
#81346
  • draft_order example
#D5571
Namespace A container for a set of metafields. You should define a custom namespace for your metafields to distinguish them from namespaces used by apps and Shopify (including the default global). For Metafields with a definition, can be found in the Shopify admin as the first part of the namespace.key combination.

If not specified, Matrixify will assume the Namespace as global.

Key The name of the metafield. For Metafields with a definition, can be found in the Shopify admin as the second part of the namespace.key combination.

Required column.

Type The metafield’s type. See Metafield Types for valid type values.

Not mandatory. The app can detect type from existing metafield, definition, or try to infer from the Value.

Value The value set in the Metafield. Different Metafield Types may require differently structured values.

If the Value is empty, then the app will try to find and delete the existing metafield from the owner.

Matrixify Metafields entity import sheet bulk import metafields

Metafield values with more than 32767 characters

The problem

Microsoft Excel has some limitations that can sometimes cause trouble when working with large amounts of data. One of those limitations is 32767 character limit for a single cell.

Multiple other apps use Metafields to store various information and it can get quite large over time. If some Metafield value is over this Excel limit of 32767 characters, then it will still be all exported, but when opening the file in Excel it will first display error:

"We found a problem with some content in 'Export_2019-06-18_1659.xlsx'. Do you want us to try to recover as much as we can?".

When Excel has recovered the data it will cut all cell values over the limit to 32767 characters. Saving this file and importing back into the Shopify will result in the Metafield being saved with these 32767 characters, thus cutting the rest off information in that cell.

Note that it will cut it off only if you open the exported .xlsx or .csv file in Excel, and save it. If you will not save the file, and import it by just exporting, then nothing will be cut off – you will be all good.

Solution

We have made the Matrixify app to locate this possible issue and not update any Metafields whose values are exactly 32767 characters (the cut-off cell size).

If the cell value is over 32767 Characters that means that Excel has not cut it and it’s good to import.
If the cell value is under 32767 Characters that again means that Excel has not forcefully cut anything and Metafield will bet set/updated as usually.

Once the Matrixify will detect Metafield with this exact length it will not fail the item, but in the Import Results file a warning will be returned:

"Warning: [Metafield: namespace.key [type]] is not saved. It may be cut off by the Excel because of the 32767 character limit."

Metafields from other Shopify Apps

Metafields with a namespace structure app--<app_id>--<custom_text>, for example app--123987456--sale_type, are reserved only for the app that created the Metafield. You would not see such a Metafield column in the exported file and would not be able to import it.
Those Metafields can only be managed by the app that created them, which has the Shopify Internal ID as per the Metafield namespace, or via the Shopify Admin manually.

Read more in the Shopify manual on App-Owned Metafields.

Good To Know

  • To update existing Metafields or add new, minimum required columns are:
    1. ID
    2. Handle (if you want it to identify item by Handle)
    3. Metafield: ****
  • When importing Metafields that you will need to use in definitions, it is best to set up the Metafield definitions first in your Shopify Admin -> Settings -> Custom Data. If definitions have not been set, then they will be imported as “Metafields without definitions”. Shopify limits what types of Metafield definitions can be created from “Metafields without definitions”, such as, you will not be able to then set up those definitions as Rich text or reference types.
  • The easiest way to learn Metafields is to export them and watch how they are in Excel (or in CSV). Then import them back, and see what changed. You can do those experiments with just one row.
  • Shopify allows probably unlimited Metafield values per item (at least we haven’t seen any real limit). If you need to export more than 10’000 columns of Metafields, then please use CSV file format because Excel will struggle with more columns.
  • See more about Metafields – what they are, and why there exist, in this tutorial: How to manage Shopify Metafields?